Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist at NextGen Marketing Ltd., you'll be responsible for developing and executing digital marketing campaigns to enhance brand awareness and drive traffic. Ideal candidates will have hands-on experience with SEO, PPC, and social media marketing.

Responsibilities

• Plan and execute comprehensive digital marketing initiatives.
• Shelter website optimization through SEO best practices.
• Track campaign performance and provide actionable insights.
• Work closely with the sales team to align marketing strategies with sales objectives.
• Engage with customers via social media and other online platforms.
• Maintain current knowledge of marketing tools and techniques.
• Assist in the development of email marketing campaigns.

Requirements

Education

• Bachelor's degree in Marketing or Business Administration

Experience

• 3+ years of digital marketing experience, preferably in an agency setting

Technical Skills

• Email Marketing
• Content Marketing
• Conversion Rate Optimization

Soft Skills

• Creative Thinking
• Team Leadership

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification in Digital Marketing

Languages

• English: Fluent

Advantageous

• Proficiency in Adobe Creative Suite: Adept at using design software for marketing materials.
• Knowledge of marketing automation tools: Experience with tools like HubSpot or Marketo.

Benefits

• Health benefits including dental and vision coverage
• Generous annual leave and holiday allowances
• Team-building activities and social events
• Employee discounts

Company Culture

• Professional Growth: We invest in our team members' professional growth through continuous training and mentorship.
• Inclusivity: Our workplace is committed to inclusivity, providing equal opportunities for all employees.