Digital Marketing Specialist

Job Description

We are seeking a highly motivated Digital Marketing Specialist to join our dynamic team in Leeds. The successful candidate will be responsible for developing and executing online marketing strategies that enhance our clients' digital presence and drive engagement across various platforms. Your role will involve utilising SEO, PPC, and social media marketing to reach target audiences effectively.

Responsibilities

• Create comprehensive digital marketing strategies that drive traffic and conversions.
• Enhance website performance through effective SEO techniques.
• Manage PPC campaigns across platforms such as Google Ads and social media.
• Utilise analytics to derive insights and inform future marketing decisions.
• Conduct thorough market research to understand competitor strategies.
• Collaborate with teams to ensure cohesive messaging and branding.
• Execute and manage email marketing campaigns effectively.
• Engage with online communities to amplify brand presence.
• Track and report on key metrics to showcase successes.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• Master's degree is advantageous

Experience

• 4+ years of experience in digital marketing roles

Technical Skills

• SEO and SEM
• Email Marketing
• Data Analytics

Soft Skills

• Leadership
• Collaboration

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Familiarity with Video Marketing: Experience in creating and promoting video content.
• Proficiency in Google Tag Manager: Understanding of setting up and managing tags and tracking.

Benefits

• Attractive salary packages
• Comprehensive health coverage
• Flexible remote working options
• Annual social events and team outings

Company Culture

• Growth Orientation: We are committed to continuous learning and growth for all employees.
• Inclusive Environment: We celebrate diversity and encourage everyone to contribute.