Marketing Manager

Job Description

We are seeking a proactive and strategic Marketing Manager to lead our marketing initiatives in Birmingham. The ideal candidate will have experience in digital marketing, brand management, and market analysis. You will be instrumental in driving campaigns that resonate with our target audience.

Responsibilities

• Formulate marketing strategies that enhance brand loyalty and visibility.
• Lead a team in executing campaigns while monitoring progress and performance.
• Prepare comprehensive market analysis and reports for management.
• Collaborate with creative teams to produce engaging marketing content.
• Develop digital marketing strategies that incorporate SEO, SEM, and content marketing.
• Report directly to the CMO, providing strategic insights and recommendations.
• Cultivate relationships with media and partners to amplify marketing efforts.
• Ensure all marketing practices adhere to industry regulations.
• Oversee the creation and delivery of marketing collateral.
• Manage vendor relationships to ensure quality and timely delivery of marketing services.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• A Master's degree in Marketing is preferred

Experience

• 5+ years in a senior marketing role with a focus on digital strategies

Technical Skills

• Social Media Management
• SEO/SEM
• Email Marketing

Soft Skills

• Analytical Skills
• Interpersonal Skills

Certifications

• Certified Digital Marketing Professional (CDMP)

Languages

• English: Fluent

Advantageous

• Familiarity with Google Ads and Facebook Ads: Experience in managing paid advertising campaigns across various platforms.
• Networking skills: Ability to build and maintain relationships with industry influencers and stakeholders.

Benefits

• Flexible working hours
• Professional development opportunities
• Team-building events
• Work-from-home options

Company Culture

• Inclusivity: We embrace diversity and the unique perspectives each employee brings.
• Work-Life Balance: We prioritize the well-being of our employees by promoting a healthy work-life balance.