SEO Specialist

Job Description

As an SEO Specialist at Tech Innovations Inc., you'll play a pivotal role in optimising our clients' online visibility. You will be responsible for developing and implementing effective SEO strategies to enhance website traffic and improve keyword rankings. The ideal candidate will have a strong understanding of search engine algorithms and a passion for all things SEO.

Responsibilities

• Create and maintain a content calendar that aligns with SEO strategy.
• Identify and execute local SEO opportunities.
• Guide the technical SEO initiatives of the website.
• Aid in performance reviews and competitor benchmarking.
• Lead SEO workshops and training sessions for staff.
• Evaluate and report on the effectiveness of SEO campaigns.
• Work with external partners to improve back-link profiles.
• Contribute to the overall marketing strategy and objectives.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree in Marketing is preferred

Experience

• 3-5 years of experience in SEO or related digital marketing role

Technical Skills

• SEM Tools (Google Ads, Bing Ads)
• Social Media Advertising

Soft Skills

• Collaboration
• Project Management

Certifications

• SEMrush SEO Toolkit Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Familiarity with WordPress.: Experience in optimizing websites built on WordPress for SEO.
• Knowledge of technical SEO best practices.: Understanding of website architecture and its impact on SEO.

Benefits

• Enhanced health insurance packages
• Subsidized training and certification programs
• Support for remote working where possible
• Regular team-building activities

Company Culture

• Continuous Improvement: We invest in training and learning opportunities to enhance our team's skills.
• Work-Life Balance: We prioritize work-life balance to ensure our employees' well-being.
• Passion for Growth: We are passionate about helping our clients succeed and grow.