Digital Marketing Specialist

Job Description

We are on the hunt for a talented Digital Marketing Specialist to join our adept marketing team. The ideal candidate will possess a strong understanding of digital marketing strategies and a passion for driving engagement through various online platforms.

Responsibilities

• Design and implement comprehensive digital marketing strategies to enhance brand awareness.
• Analyse website traffic and user engagement metrics to draw actionable insights.
• Develop and manage paid advertising campaigns, including PPC and social ads.
• Engage with customers through social media, responding to comments and inquiries.
• Collaborate with analytics teams to monitor campaign ROI and optimise performance.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 3+ years of experience in digital marketing or communications

Technical Skills

• Email Marketing
• Content Management Systems

Soft Skills

• Creativity
• Teamwork

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with Google Ads and PPC campaigns: Hands-on experience managing Google Ads and paid search campaigns for ROI.
• Familiarity with graphic design tools: Knowledge of tools like Canva or Adobe Creative Suite for content creation.

Benefits

• Comprehensive health insurance package
• Generous pension scheme with company contributions
• Support for professional certifications
• Regular team-building activities

Company Culture

• Inclusivity: We are committed to creating an inclusive workplace where everyone feels valued.
• Innovation: We encourage creative thinking and value new ideas that drive our success.
• Continuous Improvement: Our culture promotes personal and professional growth through training and development.