PPC Campaign Manager

Job Description

We are on the lookout for a skilled PPC Campaign Manager to join our marketing team in Stoke-on-Trent. The ideal candidate will possess a robust understanding of PPC strategies, with a knack for optimizing campaigns to achieve exceptional results. You will have the opportunity to manage a team of digital marketers and work closely with cross-functional teams to ensure alignment with overall marketing goals.

Responsibilities

• Design and implement PPC strategies to improve ROI and drive targeted traffic.
• Conduct A/B testing on ad copies and landing pages to enhance conversion rates.
• Work closely with the SEO team to align PPC and SEO strategies.
• Evaluate competitor strategies to discover growth opportunities.
• Provide training and mentorship to junior team members regarding PPC campaigns.
• Prepare reports for management highlighting ROI and performance improvements.

Requirements

Education

• Bachelor's degree in Marketing or a related field
• Advanced degree in Marketing is a plus

Experience

• Proven track record of managing successful PPC campaigns at a sizable company

Technical Skills

• Social Media Ad Platforms
• Statistical Analysis

Soft Skills

• Leadership
• Time Management

Certifications

• Certified Digital Marketing Professional (CDMP)
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Hands-on experience with marketing automation tools: Knowledge of tools such as HubSpot or Marketo to enhance campaign efficiency.
• Experience with remarketing strategies: Proven track record of implementing effective remarketing campaigns.

Benefits

• Comprehensive health and dental insurance
• Generous annual leave
• Professional development fund
• Work-life balance initiatives

Company Culture

• Agility: We adapt quickly to changes in the industry, ensuring we stay ahead of the curve.
• Diversity and Inclusion: Our commitment to diversity and inclusion creates a vibrant workplace where everyone is valued.
• Fun Workplace: We believe in creating a fun work environment that motivates and engages our employees.