Search Marketing Strategist

Job Description

We are looking for a passionate Search Marketing Strategist to join our dynamic marketing team. The successful candidate will be responsible for developing and executing comprehensive digital marketing campaigns that drive organic traffic and improve brand awareness.

Responsibilities

• Lead the strategic planning of search engine marketing efforts.
• Conduct keyword research and competitive analysis to develop effective SEO strategies.
• Identify and implement opportunities for content optimization.
• Collaborate with the content team to ensure alignment with SEO strategies.
• Monitor and report on campaign performance and ROI.
• Utilize analytics tools to derive insights and inform future campaign strategies.
• Develop and present reports on performance metrics to stakeholders.
• Design A/B tests to enhance user engagement and conversion rates.
• Support broader marketing initiatives with integrated digital marketing strategies.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Professionally certified in digital marketing (e.g., Google Ads, Google Analytics)

Experience

• Minimum of 3 years of experience in digital marketing or related roles

Technical Skills

• Google Analytics
• SEO/SEM
• Social Media Tools
• Content Management Systems

Soft Skills

• Analytical Thinking
• Creative Problem Solving
• Communication

Certifications

• Google Ads Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience in the e-commerce industry: Familiarity with strategies specific to online retail environments.
• Previous experience with influencer marketing campaigns: Hands-on experience managing relationships with influencers.

Benefits

• Health, dental, and vision insurance
• Pension scheme with company match
• Flexible working hours
• Employee training and development programs
• Work from home options

Company Culture

• Collaboration: We believe in teamwork and support each other to achieve our common goals.
• Innovation: Creativity is at the heart of our culture, and we are always looking for fresh ideas.
• Diversity and Inclusion: We celebrate our differences and are committed to fostering an inclusive workplace.