Market Research Analyst

Job Description

We are seeking a detail-oriented Market Research Analyst to join our team in Glasgow. Your responsibilities will include gathering and analysing data, identifying market opportunities, and providing actionable insights to enhance our competitive edge in the market.

Responsibilities

• Design and implement surveys and focus groups to gather consumer feedback.
• Generate insights from data using statistical techniques.
• Develop and maintain databases of market research information.
• Support various departments in data interpretation for decision-making.
• Prepare and distribute research reports to stakeholders.
• Conduct competitor analysis and benchmarking.
• Present research findings to management and suggest actionable steps.
• Address data quality issues and ensure accuracy in reporting.

Requirements

Education

• Bachelor's degree in Economics or Statistics
• Masters in Market Research is preferred

Experience

• 3+ years of experience in market analysis

Technical Skills

• Statistical Analysis
• Data Visualization

Soft Skills

• Problem-solving
• Teamwork

Certifications

• Professional Researcher Certification (PRC)

Languages

• English: Fluent

Advantageous

• Experience with CRM software: Familiarity with customer relationship management tools to enhance market research efforts.
• Knowledge of social media analytics: Understanding of how to leverage social media insights for market research.

Benefits

• Health benefits, including dental and vision insurance
• Pension scheme contributions
• Work-life balance initiatives
• Access to continuous learning and career advancement
• Team-building activities and social events

Company Culture

• Continuous Improvement: We value learning and development, providing resources for professional growth.
• Supportive Environment: Our team is dedicated to supporting one another in achieving both individual and collective goals.
• Work-Life Balance: We recognise the importance of a work-life balance and strive to promote it within our culture.