Market Research Analyst

Job Description

We are seeking a skilled Market Research Analyst to join our Cardiff team. The successful candidate will be adept at conducting market analysis and generating insights to inform business decisions. You will collaborate with cross-functional teams to design research methodologies and interpret data trends effectively.

Responsibilities

• Evaluate market conditions and consumer preferences.
• Lead research projects from conception to completion.
• Collaborate with teams to develop competitive intelligence.
• Utilise statistical software to conduct advanced analytics.
• Report findings to senior management and clients.
• Assist in developing marketing campaigns based on insights.

Requirements

Education

• Bachelor's degree in Marketing, Business, or a similar field
• Master's degree in Business Analytics is advantageous

Experience

• 4+ years of relevant market research experience

Technical Skills

• Advanced Excel
• Presentation Software (e.g., PowerPoint)

Soft Skills

• Attention to Detail
• Interpersonal Skills

Certifications

• Professional Researcher Certification (PRC)

Languages

• English: Fluent

Advantageous

• Understanding of social media analytics: Experience in analysing data from social media platforms.
• Familiarity with digital marketing strategies: Ability to integrate market research with digital marketing approaches.

Benefits

• Generous annual leave entitlements
• Ongoing training and development opportunities
• Employee engagement initiatives
• Work from home flexibility

Company Culture

• Growth: We are committed to the continuous growth and development of our employees.
• Work-Life Balance: We strive to maintain a healthy work-life balance for all employees.
• Feedback Culture: We encourage open feedback and regular communication to enhance team collaboration.