Media Planner

Job Description

We are seeking a dynamic Media Planner to join our team in Cardiff. The ideal candidate will have a strong background in media strategy and campaign execution. You'll be responsible for managing media budgets, conducting market research, and developing effective advertising strategies across various platforms.

Responsibilities

• Plan and execute media campaigns that resonate with target audiences.
• Manage the end-to-end media buying process to ensure cost-effectiveness.
• Collaborate with content creators and designers to ensure overall quality.
• Provide insights based on thorough analysis of data and trends.
• Conduct competitive analyses to maintain an edge in the market.
• Work directly with clients to communicate strategies and insights.
• Develop and maintain relationships with key media outlets.
• Assist in the development of integrated marketing strategies.
• Regularly assess and refine media strategies based on results.
• Deliver presentations and reports to stakeholders on campaign performance.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Master's degree in Media Studies is preferred

Experience

• 5+ years of experience in a media planning role

Technical Skills

• Campaign Management
• SEO/SEM

Soft Skills

• Analytical Thinking
• Adaptability

Certifications

• Data-Driven Marketing Certification
• Certified Digital Marketing Professional (CDMP)

Languages

• English: Fluent

Advantageous

• Understanding of audience segmentation: Ability to create targeted media strategies based on audience behaviour.
• Knowledge of content marketing strategies: Experience in integrating content marketing into media planning.

Benefits

• Healthcare package and pension scheme
• Paid training and certification programmes
• Opportunities for career growth and advancement
• Access to a creative and collaborative work environment
• Company events and team building activities

Company Culture

• Continuous Learning: We encourage ongoing development and learning opportunities for our staff.
• Work-Life Balance: We support our employees in achieving a balanced work-life dynamic.
• Fun and Engaging Work Atmosphere: We believe in creating a fun, engaging, and energetic workplace.