Product Marketing Manager

Job Description

As a Product Marketing Manager, you will be responsible for defining and executing marketing strategies to drive product adoption and growth. You will collaborate closely with product development and sales teams, ensuring alignment on product positioning and messaging.

Responsibilities

• Lead product marketing efforts, aligning with corporate branding.
• Conduct customer workshops and webinars to educate on products.
• Support sales teams with product training and market information.
• Utilize data analytics to track product performance against KPIs.
• Strategize seasonal promotions to drive product sales.
• Collaborate with cross-functional teams on new product features.
• Act as a product advocate internally and externally.

Requirements

Education

• Bachelor's degree in Marketing or Business Management
• MBA is preferred

Experience

• 5+ years of experience in product marketing with a focus on technology products

Technical Skills

• Strategic Planning
• Customer Insights Analysis

Soft Skills

• Analytical Thinking
• Collaboration

Certifications

• Certified Product Marketing Manager (CPMM)
• Marketing Research Association (MRA) Certification

Languages

• English: Fluent

Advantageous

• Experience with CRM tools: Hands-on experience with CRM platforms to manage customer data and outreach.
• Familiarity with data analytics tools: Understanding of data analysis in making informed marketing decisions.

Benefits

• Attractive remuneration package
• Comprehensive health and dental insurance
• Remote working options with flexible hours
• Continuous learning and career advancement opportunities

Company Culture

• Collaboration: Teamwork is at the core of our success, with a focus on sharing knowledge and skills.
• Continuous Improvement: We believe in the ongoing development of our staff and encourage learning and growth.
• Respect: We uphold a respectful workplace where everyone's ideas are valued.