Product Marketing Specialist

Job Description

We are on the lookout for a talented Product Marketing Specialist to join our Manchester team. This role involves crafting compelling marketing strategies, conducting market research, and collaborating closely with product development teams to enhance our product offerings. The ideal candidate should possess a mix of creativity and analytical skills to drive our marketing campaigns.

Responsibilities

• Lead market research initiatives to gather competitive insights.
• Build and maintain relationships with key stakeholders and customers.
• Develop impactful product messaging that highlights unique selling points.
• Coordinate with cross-functional teams to ensure alignment on marketing efforts.
• Monitor and report on the effectiveness of marketing campaigns.
• Facilitate customer feedback sessions to inform product enhancements.
• Create training materials and conduct workshops for internal teams.
• Support the sales team with product knowledge and marketing collateral.

Requirements

Education

• Bachelor's degree in Business Administration or Marketing
• Master's degree preferred but not required

Experience

• 3-5 years of product marketing experience, preferably in the tech industry

Technical Skills

• Strategic Planning
• SEO Knowledge

Soft Skills

• Creativity
• Adaptability

Certifications

• Google Analytics Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience in event marketing: Ability to plan and execute marketing events and exhibitions.
• Familiarity with email marketing platforms: Experience in managing email campaigns for product promotion.

Benefits

• Comprehensive health insurance
• Generous holiday allowance
• Employee recognition programs
• Support for ongoing education and training

Company Culture

• Continuous Learning: We support our employees' development through training and education opportunities.
• Work-life Balance: We prioritize a healthy work-life balance for all our employees.