SEO Specialist

Job Description

We are on the lookout for an SEO Specialist who can elevate our digital marketing efforts. As a crucial part of our marketing team, you will be responsible for developing and implementing effective SEO strategies, analysing performance metrics, and optimising content to improve search rankings.

Responsibilities

• Perform thorough competitor analysis to inform strategies.
• Develop SEO strategies tailored to different market segments.
• Evaluate and enhance user experience to improve engagement.
• Collaborate with PPC teams to align SEO and SEM strategies.
• Ensure all content adheres to SEO best practices.
• Measure and report on success metrics against KPIs.
• Assist in improving site speed and mobile responsiveness.
• Contribute to the development and execution of overall marketing strategy.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 3+ years of experience in an SEO role

Technical Skills

• Google Search Console
• Backlink Analysis Tools

Soft Skills

• Team Collaboration
• Time Management

Certifications

• HubSpot Inbound Marketing Certification
• Moz Academy SEO Certification

Languages

• English: Fluent

Advantageous

• Experience in Competitive Analysis: Proficiency in analysing competitors' SEO strategies to gain insights.
• Familiarity with Local SEO: Understanding of local SEO practices and Google My Business for local ranking improvements.

Benefits

• Attractive salary with potential for bonuses
• Health insurance covering medical, dental, and vision
• Flexible work hours with an emphasis on work-life balance
• Opportunities for professional development and mentoring

Company Culture

• Respect and Integrity: We uphold a culture of respect and integrity in all our interactions.
• Community Engagement: We believe in giving back to the community and often participate in local events.
• Diversity and Inclusion: We value diversity and inclusion, striving to create a workplace where everyone feels welcome.