Product Marketing Analyst

Job Description

We are on the lookout for an inquisitive Product Marketing Analyst to join our enthusiastic team in Leeds. In this role, you will leverage market insights to enhance product positioning and drive marketing efforts. A strong analytical mindset and an eye for detail are essential.

Responsibilities

• Conduct thorough competitor analysis to identify market gaps.
• Support the marketing manager in crafting strategic marketing plans.
• Gather customer insights through surveys and interviews.
• Develop engaging content for various marketing channels.
• Monitor and report on campaign performance and ROI.
• Ensure compliance with industry standards in all marketing activities.
• Facilitate workshops and training sessions related to product knowledge.
• Collaborate with external vendors for marketing materials and events.

Requirements

Education

• Bachelor's degree in Marketing or Business Administration
• Certifications in Product Marketing are advantageous

Experience

• 3+ years in a similar role focusing on analytics and strategy

Technical Skills

• Statistical Analysis
• Content Management Systems

Soft Skills

• Problem-solving
• Creativity

Certifications

• Certified Product Marketing Manager (CPMM)
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Knowledge of UX/UI principles: Understanding of how user experience impacts marketing strategies.
• Experience with social media analytics: Ability to analyse and report on social media engagement metrics.

Benefits

• Comprehensive health and wellness benefits
• Generous holiday entitlement and work-life balance initiatives
• Opportunities for training and career progression
• Employee discounts and perks

Company Culture

• Flexibility: We offer flexible working options to promote a healthy work-life balance.
• Continuous Learning: We support continuous learning for personal and professional growth.
• Empowerment: Our employees are empowered to make decisions and take ownership of their work.