Social Media Manager

Job Description

We are looking for a talented Social Media Manager to join our growing team in Edinburgh. The successful candidate will be responsible for developing and implementing engaging social media strategies to enhance our online presence and build community engagement.

Responsibilities

• Formulate and oversee social media strategy that supports business objectives.
• Supervise social media campaigns and ensure consistent brand messaging.
• Utilise analytics to refine and optimise campaigns for better results.
• Engage with the community to maintain and enhance brand loyalty.
• Plan and execute paid advertising campaigns on social platforms.
• Coordinate closely with the graphic design team for visual content.
• Run A/B tests to evaluate the effectiveness of various content types.
• Provide guidance and training on best social media practices to the marketing team.

Requirements

Education

• Master's degree in Marketing or related field is a plus

Experience

• 5+ years of experience managing social media accounts for brands or businesses

Technical Skills

• SEO Knowledge
• Graphic Design

Soft Skills

• Analytical Skills
• Interpersonal Skills

Certifications

• Google Analytics Certification
• Social Media Examiner Certification

Languages

• English: Fluent

Advantageous

• Familiarity with emerging social media platforms: Knowledge of new and trending social platforms to expand brand reach.
• Experience in crisis management on social media: Able to handle potentially damaging situations effectively.

Benefits

• Comprehensive health insurance plan
• 401(k) with company match
• Remote work options available
• Professional development opportunities

Company Culture

• Continuous Improvement: We are committed to having a growth mindset, encouraging continuous learning and development.
• Fun and Engagement: We believe that a fun work environment fuels creativity and productivity.
• Community Focus: We engage in community initiatives and encourage our team to give back.