PPC Analyst

Job Description

We are seeking a talented PPC Analyst to join our vibrant team in Stirling. The ideal candidate will excel in managing and optimising pay-per-click campaigns, utilising data analytics to drive impactful marketing strategies. This role is crucial for enhancing our clients' digital presence and maximising ROI.

Responsibilities

• Set up, manage, and optimise PPC campaigns on Google Ads and social media platforms.
• Perform thorough keyword analysis and competitor research as part of campaign strategies.
• Regularly assess and adjust bids to maximise ad spend efficiency.
• Provide insights and recommendations for continuous campaign improvement.
• Collaborate with creative teams for ad copy and design to ensure alignment with brand guidelines.
• Prepare and present detailed performance reports to stakeholders.
• Identify and implement new technologies and methodologies to improve campaigns.

Requirements

Education

• Bachelor's degree in a relevant field
• Postgraduate qualifications in Digital Marketing is a plus

Experience

• 2+ years of hands-on experience in PPC or SEM

Technical Skills

• Data Analysis
• Ad Copywriting

Soft Skills

• Creative thinking
• Time management

Certifications

• Facebook Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with Social Media Advertising: Hands-on experience with platforms like Facebook Ads and LinkedIn Ads.
• Knowledge of SEO principles: Familiarity with SEO best practices to complement PPC strategies.

Benefits

• Comprehensive health and wellness benefits
• Generous employee discounts
• Social events and team-building activities
• Access to training and development resources

Company Culture

• Creativity: We value creativity at every level and encourage fresh ideas.
• Wellness: Employee wellness is a priority, with resources to support mental and physical health.
• Community Engagement: We believe in giving back and encourage participation in community initiatives.