Market Research Specialist

Job Description

We are in search of a Market Research Specialist who can effectively analyze market trends and consumer preferences to provide actionable insights. The ideal candidate will be skilled in both qualitative and quantitative research methodologies. You will be pivotal in helping our clients understand the market landscape and make strategic decisions.

Responsibilities

• Identify research objectives and develop a research plan to meet client requirements.
• Analyse consumer feedback and trends to guide product development.
• Present findings to stakeholders, ensuring clear communication of insights.
• Utilise software tools for data collection and analysis.
• Assist in the training of junior researchers and interns.
• Conduct competitor analysis to understand positioning and identify market opportunities.

Requirements

Education

• Bachelor's degree in Market Research or related field
• Master's degree in Business Analytics is a plus

Experience

• 3+ years of experience in market research

Technical Skills

• Excel
• Statistical Software

Soft Skills

• Project Management
• Teamwork

Languages

• English: Fluent

Advantageous

• Proficiency in SPSS or similar statistical software: Hands-on experience with data analysis software.
• Experience in market segmentation analysis: Ability to identify and analyse distinct market segments.

Benefits

• Performance-based bonuses
• Career advancement opportunities
• Comprehensive healthcare plan
• Employee engagement activities

Company Culture

• Commitment to Growth: We prioritize professional growth and continuous learning.
• Diversity and Inclusion: We actively promote a diverse workforce and inclusive practices.
• Community Involvement: We engage in community initiatives and volunteer opportunities.