Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our vibrant team in Leeds. The ideal candidate will have a strong understanding of digital marketing strategies and a passion for driving results through innovative campaigns.

Responsibilities

• Analyse web traffic and user behavior to refine marketing strategies.
• Oversee paid advertising campaigns across Google and social media.
• Develop marketing presentations for clients and stakeholders.
• Work on brand development and positioning in the digital space.
• Foster relationships with influencers and partners to enhance marketing efforts.
• Manage the marketing budget and report on ROI.

Requirements

Education

• Bachelor's degree in Marketing or Digital Media
• Master's degree in a related field is preferred

Experience

• 3-5 years of experience in digital marketing or a similar role

Technical Skills

• Content Management Systems
• Email Marketing Tools

Soft Skills

• Project Management
• Teamwork

Certifications

• HubSpot Inbound Marketing Certification
• Certified Digital Marketing Professional (CDMP)

Languages

• English: Fluent

Advantageous

• Knowledge of Data Analysis Tools: Experience with tools like Tableau or Google Data Studio for insights.
• Experience in Video Marketing: Knowledge of video production and distribution for marketing purposes.

Benefits

• Generous holiday allowance and paid time off.
• Access to wellness programs and gym memberships.
• Support for further education and certifications.
• Team-building events and social activities.

Company Culture

• Collaboration: Our team thrives on collaboration, working together to achieve our goals.
• Continuous Improvement: We are committed to continuous improvement and personal growth for everyone in our company.
• Community Engagement: We actively engage with the local community through various initiatives and partnerships.