SEO Specialist

Job Description

We are seeking a talented SEO Specialist to join our Liverpool team. The successful applicant will play a crucial role in enhancing our clients' online visibility through effective SEO strategies and techniques. You will analyse performance metrics, conduct keyword research, and implement strategies to optimise content and increase traffic.

Responsibilities

• Perform competitive analysis to assess market positioning.
• Implement technical SEO adjustments to improve site performance.
• Work closely with web developers to ensure the implementation of best practices.
• Utilise SEO tools (e.g., SEMrush, Ahrefs) to track keyword rankings.
• Provide recommendations for website architecture and content structure.
• Engage in ongoing SEO education and training.
• Assist in the development of paid search strategies.
• Analyse user engagement metrics to inform continuous improvement.

Requirements

Education

• Master's degree in Marketing or related field is preferred

Experience

• 3+ years of SEO experience with a proven track record

Technical Skills

• Technical SEO Expertise
• Content Management Systems (e.g., WordPress)

Soft Skills

• Creative Problem Solving
• Team Collaboration

Certifications

• HubSpot Inbound Marketing Certification
• SEO Certification from a recognised institution

Languages

• English: Fluent

Advantageous

• Familiarity with local SEO practices: Understanding of local SEO tactics to enhance regional visibility.
• Experience in e-commerce SEO: Experience with SEO for online retail products.

Benefits

• Comprehensive health cover
• Annual training budget for professional growth
• Opportunity for remote working
• Employee assistance program

Company Culture

• Continuous Learning: We foster a culture of continuous learning and professional development.
• Diversity: We are committed to diversity and inclusion, creating a workplace where everyone feels valued.
• Community Engagement: We actively engage with the local community through outreach and charitable initiatives.