Content Marketing Specialist

Job Description

We seek a skilled Content Marketing Specialist to drive our digital content efforts. This position requires a creative mindset and analytical skills to produce engaging content that resonates with our audience while enhancing our brand's online visibility.

Responsibilities

• Generate content ideas that resonate with our target audience.
• Oversee the production and publication of content on various platforms.
• Utilise analytics tools to assess content impact and audience engagement.
• Work closely with the marketing team to integrate content into campaigns.
• Facilitate user-generated content initiatives to enhance community engagement.
• Develop and maintain a content library for easy access and distribution.
• Provide guidance and training to junior team members regarding content best practices.
• Assist in managing external partnerships for content collaboration.

Requirements

Education

• Master's degree in Marketing or related field is an advantage

Experience

• 5+ years of diverse content marketing experience

Technical Skills

• Social Media Management
• Email Marketing

Soft Skills

• Strategic thinking
• Communications

Certifications

• Content Marketing Fundamentals
• Email Marketing Specialist Certification

Languages

• English: Fluent

Advantageous

• Knowledge of PPC advertising: Understanding of paid media strategies and tactics.
• Experience with influencer collaborations: Ability to work with influencers for co-branded content initiatives.

Benefits

• Attractive salary package and yearly bonuses
• Comprehensive healthcare benefits
• Hybrid working model - work from home and office
• Opportunities for skill enhancement and training

Company Culture

• Collaborative Environment: We work as one team, supporting and encouraging each other.
• Impactful Work: Our team's work significantly impacts clients and communities alike.