E-commerce Marketing Specialist

Job Description

We're looking for a driven E-commerce Marketing Specialist to enhance our digital footprint. You'll utilise various marketing channels including SEO, email, and social media while analysing performance metrics to optimise strategies.

Responsibilities

• Lead digital marketing strategies to enhance brand visibility and increase sales.
• Track marketing metrics and adjust tactics for improvement.
• Train and support junior staff in marketing techniques and strategies.
• Utilise A/B testing to refine marketing approaches.
• Develop customer personas to tailor marketing strategies effectively.

Requirements

Education

• Bachelor's degree in Marketing, Business, or a related field
• Master's degree is a plus

Experience

• 3+ years of experience in e-commerce marketing

Technical Skills

• SEO
• PPC
• Analytics
• Social Media Marketing
• Email Marketing

Soft Skills

• Communication
• Analytical Thinking
• Creativity

Certifications

• Google Analytics Certification
• Digital Marketing Diploma

Languages

• English: Fluent

Advantageous

• Knowledge of e-commerce platforms: Experience with Shopify, WooCommerce, or similar platforms.
• Familiarity with CRM systems: Understanding of customer relationship management tools to enhance customer engagement.

Benefits

• Competitive salary with performance bonus
• Health and wellness program
• Flexible working hours
• Opportunity for professional development

Company Culture

• Innovation: We encourage innovative thinking and welcome new ideas.
• Supportive Environment: Our team fosters a supportive and collaborative environment.
• Commitment to Diversity: We believe in building a diverse workforce and actively encourage applications from all backgrounds.