Copywriting Specialist

Job Description

We are seeking a talented Copywriting Specialist to join our marketing team in Glasgow. The ideal candidate will be responsible for creating compelling content that resonates with our audience, drives engagement, and strengthens our brand identity.

Responsibilities

• Produce engaging copy that adheres to brand messaging and guidelines.
• Collaborate with cross-functional teams to enhance content strategies.
• Utilise analytics to assess and improve the impact of written content.
• Ensure all content is grammatically correct and free of errors.
• Brainstorm innovative concepts for campaigns and initiatives.
• Keep abreast of developments in digital marketing and copywriting techniques.

Requirements

Education

• Bachelor's degree in English, Marketing, or a related field
• Master's degree in a relevant field is advantageous

Experience

• 3+ years of relevant experience in copywriting or related fields

Technical Skills

• Content Strategy
• Digital Marketing
• Project Management

Soft Skills

• Adaptability
• Critical Thinking

Certifications

• Content Marketing Strategy from Cornell University
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Knowledge of video marketing principles: Experience creating scripts for promotional videos.
• Experience with public relations writing: Capability to draft press releases and media kits.

Benefits

• Health and wellness programmes
• Access to training and workshops
• Flexible working hours and remote options
• Team-building events and activities

Company Culture

• Collaboration: Fostering teamwork so we can achieve more together.
• Flexibility: We understand the importance of work-life balance and offer flexible arrangements.
• Diversity and Inclusion: We celebrate diversity and strive for an inclusive workplace.