SEO Specialist

Job Description

Join our vibrant team as an SEO Specialist in Glasgow! We are seeking a talented individual to improve search engine rankings and drive organic traffic through innovative strategies and data analysis. Your role will include implementing on-page and off-page SEO tactics, conducting keyword research, and monitoring website performance to ensure our clients stand out in the digital landscape.

Responsibilities

• Create, manage, and optimise SEO campaigns for various clients.
• Execute on-page optimisations, including content updates and meta data improvements.
• Identify and resolve technical SEO issues impacting site performance.
• Conduct competitive analysis to inform SEO strategy and identify gaps in the market.
• Engage with stakeholders to explain SEO best practices and align marketing efforts.
• Work closely with social media marketing to enhance overall campaign effectiveness.
• Conduct A/B testing for web pages to improve performance.
• Develop educational materials and workshops on SEO for internal teams.

Requirements

Education

• Bachelor's degree in Digital Marketing, Business, or related field
• Postgraduate qualifications in SEO or a related area is advantageous

Experience

• 3+ years of proven experience in SEO or online marketing

Technical Skills

• Content Management Systems (WordPress, Drupal)
• HTML/CSS

Soft Skills

• Project Management
• Teamwork

Certifications

• HubSpot Inbound Marketing Certification
• SEO Specialist Certification from a recognised body

Languages

• English: Fluent

Advantageous

• Experience with A/B testing and conversion optimisation: Skills in testing and improving landing pages to boost conversions.
• Understanding of UX/UI principles: Knowledge of user experience and interface design for better website engagement.

Benefits

• Attractive salary package with bonuses based on performance.
• Comprehensive health and dental insurance.
• Flexible work arrangements, including remote options.
• Continuous learning and development opportunities.

Company Culture

• Continuous Improvement: We are dedicated to personal and professional growth, supporting our team members in their journeys.
• Flexible Workplace: We embrace flexible working arrangements to create a healthy work-life balance.
• Community Involvement: Participation in community service and local events is encouraged among all employees.