Social Media Manager

Job Description

We are seeking a talented Social Media Manager to join our forward-thinking marketing team in Leicester. The ideal candidate will have a passion for social media, proven experience in creating engaging content, and the ability to develop strategies that resonate with our target audience. You will play a crucial role in enhancing our online presence and brand awareness across various social media platforms.

Responsibilities

• Strategically manage our social media accounts and online presence.
• Craft compelling and creative posts tailored for our audience.
• Use social media insights to inform content strategy.
• Collaborate on multi-channel marketing campaigns.
• Engage with followers by responding to comments and messages.
• Develop partnerships with influencers and advocates.
• Maintain an up-to-date understanding of the latest social media tools.
• Run workshops for staff on social media engagement.
• Create a positive online atmosphere that reflects the company ethos.
• Measure the success of various campaigns through engagement metrics.

Requirements

Education

• Bachelor's degree in Marketing, Public Relations, or a related field
• Master's degree in relevant field preferred

Experience

• 3+ years of experience in digital marketing with a focus on social media

Technical Skills

• SEO principles
• Graphic Design Software

Soft Skills

• Analytical Skills
• Interpersonal Skills

Certifications

• Facebook Blueprint Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with video content creation: Skilled in producing engaging video content for social media platforms.
• Background in public relations: Understanding of PR tactics to enhance brand reputation via social media.

Benefits

• Comprehensive health and dental insurance
• Generous annual leave
• Professional development budget
• Work-life balance initiatives

Company Culture

• Innovation: We thrive on innovation and encourage our employees to bring fresh perspectives.
• Inclusivity: We promote a diverse and inclusive workplace that values everyone's contributions.
• Work-Life Balance: We prioritise work-life balance and offer flexible working arrangements.