Head of Content

Job Description

We are seeking a Head of Content who will spearhead our content marketing efforts in Belfast. The ideal candidate will possess a strong background in content strategy and have experience in driving brand engagement through innovative campaigns. You will work closely with the marketing team to enhance our online presence and cultivate a cohesive brand voice.

Responsibilities

• Craft and implement innovative content marketing strategies to enhance brand visibility.
• Manage the content calendar and ensure timely delivery of content projects.
• Work alongside SEO specialists to optimize content for search engines.
• Drive engagement through creative storytelling and effective call-to-actions.
• Establish relationships with influencers and partners to enhance content reach.
• Review and approve all content to ensure alignment with brand guidelines.
• Conduct regular content audits and adapt strategies accordingly.

Requirements

Education

• Bachelor's degree in a relevant field
• Master's degree in Marketing or Communications preferred

Experience

• 5+ years of progressive experience in content strategy and development

Technical Skills

• Social Media Management
• PPC Campaigns

Soft Skills

• Strategic Thinking
• Collaboration

Certifications

• Certified Content Marketer
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with email marketing platforms: Proficient in using tools like Mailchimp for creating and managing email campaigns.
• Knowledge of graphic design: Basic understanding of graphic design principles to oversee content visual aspects.

Benefits

• Health insurance and wellness programmes
• Enhanced parental leave policies
• Paid volunteering days
• Access to a learning and development budget

Company Culture

• Team Collaboration: We foster a collaborative environment where ideas are freely shared and valued.
• Continuous Improvement: We value feedback and are committed to ongoing development, both individually and as a team.
• Diversity and Inclusion: Our team is diverse, and we celebrate each individual's contributions.