Digital Marketing Specialist

Job Description

We are seeking a talented Digital Marketing Specialist to join our Brighton team. The ideal candidate will have a strong understanding of creating and managing digital campaigns, engaging with audiences online, and driving brand growth through innovative marketing strategies.

Responsibilities

• Design and implement comprehensive digital marketing strategies.
• Evaluate the effectiveness of marketing campaigns using performance metrics.
• Create content for websites, blogs, and social media channels that resonates with the target audience.
• Engage with customers through email marketing campaigns.
• Work with analytics tools to track and report on traffic, engagement, and conversion rates.
• Lead brainstorming sessions for new marketing initiatives and ideas.
• Provide training and support to junior marketing staff.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree preferred

Experience

• 5+ years of experience in digital marketing with a focus on online strategies

Technical Skills

• Content Management Systems
• Email Marketing

Soft Skills

• Team Collaboration
• Adaptability

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Experience with CRM Software: Hands-on experience using CRM systems to manage customer relationships.
• Knowledge of Influencer Marketing: Familiarity with influencer marketing strategies and platforms.

Benefits

• Comprehensive health insurance
• Performance bonuses
• Remote work flexibility
• Access to training and workshops

Company Culture

• Diversity and Inclusion: We are committed to creating an inclusive environment that embraces diversity.
• Growth Mindset: We promote a growth mindset among our employees and encourage them to take risks.
• Work-life Balance: We value work-life balance and flexible working hours.