Web Content Strategist

Job Description

We are seeking a talented Web Content Strategist to join our dynamic team in Edinburgh. The ideal candidate will be responsible for developing and executing content strategies that engage and inform our audience, while also enhancing brand visibility across digital platforms. You will leverage SEO best practices and analytics to drive effective outcomes.

Responsibilities

• Oversee the implementation of a cohesive digital content strategy.
• Engage in continuous improvement of content quality through feedback loops.
• Foster collaboration between departments to enhance the content creation process.
• Develop guidelines and templates for consistency across all content outputs.
• Monitor content performance and adjust strategies based on analytics findings.
• Provide insights for content marketing initiatives and campaigns.
• Ensure adherence to copyright and ethical standards in content creation.
• Actively contribute to brainstorming sessions and creative discussions.

Requirements

Education

• Bachelor's degree in Digital Marketing or related discipline
• Relevant postgraduate qualifications will be favourable

Experience

• 3+ years of relevant experience in a digital marketing role

Technical Skills

• Copywriting
• Email Marketing

Soft Skills

• Attention to Detail
• Problem Solving

Certifications

• HubSpot Content Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Familiarity with UX/UI principles: Understanding of user experience and interface design principles.
• Experience with content marketing tools: Knowledge of tools like SEMrush, Hootsuite, or similar platforms.

Benefits

• Comprehensive health and wellness benefits
• Annual performance bonuses
• Employee discounts and perks
• Collaborative and supportive work environment

Company Culture

• Continuous Learning: Our team values professional growth, offering training and development opportunities to enhance skills and knowledge.
• Employee Empowerment: We empower our employees to take ownership of their work and make impactful decisions.
• Results-Oriented: We focus on delivering results and rewarding initiative and hard work.