Market Research Analyst

Job Description

Join Market Insights Ltd. as a Market Research Analyst, where you will explore market data and trends, generating valuable reports that assist in strategic planning. We are looking for someone with a keen analytical mindset.

Responsibilities

• Design and execute qualitative and quantitative research projects.
• Utilise data visualisation tools to present findings clearly and effectively.
• Support marketing strategies with data-driven insights.
• Stay updated on industry trends and competitor strategies.
• Provide recommendations for product development based on consumer feedback.
• Prepare detailed reports summarising research results and highlighting key insights.
• Participate in brainstorming sessions with the marketing and product teams.
• Evaluate research methodologies to ensure the highest standards of accuracy.

Requirements

Education

• Bachelor's degree in Statistics, Economics, or a related field
• Master's degree in a relevant discipline is preferred

Experience

• 3+ years of experience in market analysis or consumer insights

Technical Skills

• Market Research Techniques
• Power BI or Tableau

Soft Skills

• Problem-solving
• Presentation Skills

Certifications

• Certified Market Research Analyst
• Certified Data Analyst

Languages

• English: Fluent

Advantageous

• Familiarity with Digital Marketing Trends: Understanding of the latest trends in digital marketing and their impact on market research.
• Experience with E-commerce Analytics: Hands-on experience analysing consumer behaviour in e-commerce environments.

Benefits

• Generous annual leave and holidays
• Employee assistance programme
• Health and wellness incentives
• Access to training and continuous education

Company Culture

• Development: We provide ample opportunities for continuous professional and personal growth.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for all employees.
• Employee Recognition: We actively recognise and reward the achievements and contributions of our team members.