Digital Marketing Specialist

Job Description

We are seeking a proactive Digital Marketing Specialist to join our forward-thinking team in Southampton. The ideal candidate will have a strong understanding of digital marketing strategies, including SEO, PPC, email marketing, and social media management. You will play a key role in enhancing our online brand presence and converting leads into loyal customers.

Responsibilities

• Lead the development of email marketing campaigns to nurture leads.
• Manage and optimise performance marketing efforts.
• Coordinate with the marketing team to align campaigns with business objectives.
• Evaluate emerging technologies and propose their implementation.

Requirements

Education

• Bachelor's degree in Marketing or Communications

Experience

• 3+ years of experience in a similar role

Technical Skills

• Social Media Management
• Email Marketing

Soft Skills

• Communication skills
• Problem-Solving

Certifications

• HubSpot Content Marketing Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience in A/B testing: Proficiency in A/B testing for optimising marketing campaigns.
• Familiarity with video marketing: Understanding of video marketing and content creation.

Benefits

• Enhanced healthcare benefits
• Employee discounts and perks
• Inclusive team culture and social events
• Access to training sessions and workshops

Company Culture

• Growth Mindset: We foster a culture of continuous learning and professional growth.
• Work-Life Balance: We prioritise the well-being of our employees, promoting a healthy work-life balance.
• Fun Environment: We believe in maintaining a fun and vibrant workplace culture.