Digital Marketing Specialist

Job Description

Join our vibrant team as a Digital Marketing Specialist, where you will play a key role in developing and executing innovative digital marketing campaigns. You will be responsible for enhancing our online presence through SEO, content marketing, and social media strategies.

Responsibilities

• Implement effective SEO strategies to ensure top search engine rankings.
• Oversee PPC advertising campaigns to drive traffic to our website.
• Author creative content for blogs, websites, and social media channels.
• Utilise analytics tools to track and report on campaign performance.
• Coordinate with teams to develop innovative promotional campaigns.
• Respond to customer inquiries via social media and email to maintain engagement.
• Stay up-to-date with digital marketing trends and technologies.
• Assist in developing annual marketing budgets.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• Master's degree in Digital Marketing is preferred

Experience

• 3+ years of experience in digital marketing with a proven track record

Technical Skills

• Social Media Management
• Email Marketing

Soft Skills

• Time Management
• Team Player

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Familiarity with Marketing Automation Platforms: Experience using tools like HubSpot or Marketo.
• Knowledge of Influencer Marketing: Experience in managing influencer partnerships for campaigns.

Benefits

• Generous holiday allowance
• Pension scheme with employer contribution
• Monthly team-building activities
• Access to online training platforms

Company Culture

• Diversity and Inclusion: We are committed to a diverse workforce and an inclusive environment.
• Continuous Learning: We invest in our team’s development through training and mentorship.
• Recognition and Rewards: We celebrate achievements and recognise hard work across the team.