SEO Specialist

Job Description

We are on the lookout for a talented SEO Specialist to enhance our online visibility and drive traffic to our clients' websites. You will be responsible for developing and implementing effective SEO strategies while keeping up with the latest trends in digital marketing. Your analytical skills and creative thinking will be essential to help improve search engine rankings and overall online presence.

Responsibilities

• Develop comprehensive SEO strategies tailored to client needs.
• Utilise tools like Google Analytics and SEMrush to monitor performance.
• Conduct competitor analysis to identify SEO gaps and opportunities.
• Create engaging SEO-friendly content that drives traffic.
• Lead training sessions for the team on SEO best practices.
• Collaborate with social media and PPC teams to ensure cohesive marketing strategies.

Requirements

Education

• Bachelor's degree in a related field is preferred

Experience

• 3+ years of experience in a digital marketing role with a focus on SEO

Technical Skills

• Keyword Research
• Content Management Systems (CMS)

Soft Skills

• Problem-solving
• Project Management

Certifications

• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with Social Media Marketing: Understanding the role of social media in enhancing SEO efforts.
• Experience in E-commerce SEO: Knowledge of SEO strategies specifically for e-commerce platforms.