Brand Manager

Job Description

We are seeking a skilled Brand Manager to lead our brand strategy and execution in the Luton area. The successful candidate will develop innovative marketing campaigns and manage the brand's identity and positioning in the market.

Responsibilities

• Create and oversee integrated marketing campaigns to boost brand visibility.
• Define brand positioning and messaging to resonate with target audiences.
• Engage with stakeholders and manage brand partnerships.
• Track and report metrics related to brand performance.
• Drive consumer engagement initiatives through events and promotions.
• Enhance brand narrative across all marketing channels.
• Conduct competitor analysis to inform branding strategies.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Master's degree is a plus

Experience

• 3-5 years of experience in brand management or related fields

Technical Skills

• Marketing Strategy
• Digital Marketing
• Market Research

Soft Skills

• Communication
• Creative Thinking
• Project Management

Certifications

• Chartered Institute of Marketing (CIM) qualification

Languages

• English: Fluent

Advantageous

• Experience with CRM software: Understanding of customer relationship management tools like Salesforce.
• Proficiency in graphic design tools: Ability to use Adobe Creative Suite to create branding materials.

Benefits

• Competitive salary and performance bonuses
• Health and wellness benefits
• Flexible working hours
• Career development opportunities

Company Culture

• Innovation: We promote a culture of innovation, encouraging new ideas and creative solutions.
• Team Collaboration: Our team thrives on collaboration, ensuring all voices are heard in the decision-making process.
• Diversity and Inclusion: We celebrate diversity and are committed to creating an inclusive work environment.