Digital PR Specialist

Job Description

We are seeking a skilled Digital PR Specialist to join our Belfast team. In this role, you'll be responsible for developing and implementing PR strategies that enhance our brand visibility and foster relationships with key media and influencers. The ideal candidate will have a strong background in public relations and digital marketing, with a passion for storytelling and creativity.

Responsibilities

• Lead the development of comprehensive PR strategies and tactics.
• Engage with key media personnel and influencers to build connections.
• Assess and report on the success of PR initiatives.
• Craft high-quality written content for various digital platforms.
• Organise and manage PR events and campaigns.
• Coordinate with the content marketing team for aligned messaging.
• Research and identify emerging trends in digital PR.
• Engage audiences through compelling storytelling and brand narratives.
• Manage and update the press section of the company website.
• Assist with internal communications and training on PR practices.

Requirements

Education

• Bachelor's degree in Communications, Marketing, or related field
• Master's degree preferred

Experience

• 5+ years of experience in digital PR or marketing

Technical Skills

• Digital Analytics
• Email Marketing
• Graphic Design

Soft Skills

• Strategic Thinking
• Negotiation Skills

Certifications

• Digital Marketing Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Proficiency in Adobe Creative Suite: Experience with graphic design tools for creating PR materials.
• Familiarity with media monitoring tools: Experience with tools like Meltwater or Cision for tracking media coverage.

Benefits

• Comprehensive health coverage
• Employee discounts on various services
• Generous leave policy
• Access to training and courses for career advancement

Company Culture

• Growth Mindset: We support continuous learning and encourage our team to grow and evolve.
• Work-Life Balance: We prioritize work-life balance to ensure a happy and productive team.
• Recognition and Rewards: We celebrate achievements and recognize outstanding contributions to the team.