Digital Marketing Specialist

Job Description

We are looking for a Digital Marketing Specialist to develop and implement effective marketing strategies that increase our brand’s visibility and engagement. The ideal candidate will have a strong grasp of various digital marketing channels including SEO, SEM, social media, and content marketing.

Responsibilities

• Lead the execution of SEO and SEM strategies to achieve targeted KPIs.
• Analyze data to optimize marketing campaigns for better performance and ROI.
• Collaborate with external partners and agencies for campaign execution.
• Organize and manage online promotional events and campaigns.
• Conduct A/B testing on marketing strategies to improve effectiveness.

Requirements

Education

• Bachelor's degree in Business, Marketing or related area

Experience

• 5+ years of experience in a similar role

Technical Skills

• SEO Tools
• Email Marketing Platforms
• Data Analysis Tools

Soft Skills

• Leadership
• Project Management

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Knowledge of video marketing: Experience with video production and editing for promotional content.
• Understanding of e-commerce platforms: Familiarity with platforms like Shopify or Magento.

Benefits

• Comprehensive health, dental, and vision insurance
• Retirement savings plan with employer contribution
• Generous paid time off and holidays
• Access to online learning and training resources

Company Culture

• Diversity and Inclusion: We celebrate diversity and strive to create an inclusive work environment.
• Continuous Learning: We promote learning and professional development to help you grow in your career.