Brand Manager

Job Description

We are seeking a passionate Brand Manager to lead our brand strategy in Leicester. Your role will involve developing marketing campaigns, managing brand communications, and ensuring brand consistency across all channels. The ideal candidate will have a strong background in brand management and a keen understanding of market trends.

Responsibilities

• Lead the execution of marketing plans to drive brand growth.
• Develop engaging content for various marketing channels to support brand messaging.
• Analyze sales data and consumer insights to refine brand strategies.
• Coordinate with external vendors for promotional and advertising needs.
• Drive digital marketing efforts including SEO and PPC campaigns.
• Conduct brand audits to ensure brand integrity across all touchpoints.
• Mentor junior team members and foster professional development.
• Participate in strategic planning sessions to align brand vision with corporate goals.
• Identify partnership and collaboration opportunities to enhance brand reach.
• Create compelling presentations for stakeholder meetings.

Requirements

Education

• Bachelor's degree in Marketing, Business, or relevant field
• Master's degree is a plus

Experience

• 5+ years of experience in marketing or brand management

Technical Skills

• Brand Development
• Social Media Marketing

Soft Skills

• Problem-Solving
• Collaboration

Certifications

• Certified Brand Manager (CBM)
• Marketing Management Certification

Languages

• English: Fluent

Advantageous

• Familiarity with video marketing: Experience in promoting brands through engaging video content.
• Understanding of PPC campaigns: Knowledge of pay-per-click strategies to drive traffic and conversions.

Benefits

• Comprehensive health and wellness benefits
• Annual salary review and bonuses based on performance
• Work-life balance initiatives including remote working options
• Employee discounts and wellness programs

Company Culture

• Continuous Learning: We support ongoing learning and development, providing resources for our team to grow professionally.
• Employee Recognition: We recognize and reward the hard work and achievements of our employees.
• Work-Life Balance: We prioritize a healthy work-life balance and provide flexible working arrangements.