Market Intelligence Specialist

Job Description

Join our dynamic team as a Market Intelligence Specialist. In this role, you will utilise your expertise in market analysis and data interpretation to deliver actionable insights for our clients. We are looking for someone with a knack for identifying market opportunities and threats while supporting our strategic initiatives.

Responsibilities

• Perform qualitative and quantitative analysis of market conditions and competitive activity.
• Create strategic recommendations based on research findings.
• Engage with clients to understand their needs and tailor research approaches accordingly.
• Lead presentations and discussions with internal and external stakeholders.
• Develop and maintain databases to track market insights and research findings.
• Assist in the development of market research methodologies.
• Collaborate with data analysts and other researchers to enhance research efforts.
• Provide thought leadership on market trends and insights.
• Prepare and review proposals for market research projects.
• Contribute to the continuous improvement of research methodologies.

Requirements

Education

• Bachelor's degree in Marketing, Business, Economics, or related field
• Master's degree in Marketing or Business Strategy preferred

Experience

• 5+ years of experience in a similar role

Technical Skills

• Data Interpretation
• Competitor Analysis

Soft Skills

• Presentation Skills
• Adaptability

Certifications

• Google Analytics Certification
• Certified Market Research Analyst (CMRA)

Languages

• English: Fluent

Advantageous

• Proficiency in Excel and Power BI: Advanced skills in Excel for data manipulation and Power BI for data visualization.
• Familiarity with customer segmentation methods: Understanding of various customer segmentation strategies for targeted marketing.

Benefits

• Comprehensive health and wellness programs
• Generous holiday allowance and personal leave
• Access to training and career advancement opportunities
• Team-building and company events

Company Culture

• Diversity and Inclusion: We are committed to creating a diverse and inclusive workplace where everyone feels welcome.
• Work-Life Balance: We promote a healthy work-life balance to enhance employee well-being.