Digital Marketing Specialist

Job Description

As a Civil Engineer with us in Glasgow, you will be responsible for the planning, design, and oversight of various construction projects. You will work collaboratively with a team of engineers and architects to create effective and efficient solutions that meet the needs of our clients.

Responsibilities

• Plan and execute email marketing campaigns to nurture leads.
• Enhance the company's presence on social media through regular postings.
• Analyse consumer behaviour and adjust marketing strategies accordingly.
• Work closely with sales teams to align marketing and sales strategies.
• Use A/B testing to improve campaign effectiveness.
• Create quarterly marketing reports to share insights and recommendations.
• Develop relationships with influencers for potential partnerships.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field

Experience

• 2+ years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• PPC Management
• Social Media Management

Soft Skills

• Communication
• Analytical Thinking

Languages

• English: Fluent

Advantageous

• Experience with email marketing platforms: Familiarity with tools like Mailchimp or HubSpot for email campaigns.
• Knowledge of HTML/CSS: Basic understanding of web languages for better collaboration with web developers.

Benefits

• Competitive salary with performance-related bonuses.
• Health and wellness benefits.
• Flexible working hours with hybrid options.
• Professional development opportunities.

Company Culture

• Innovation: We value creativity and encourage our team to think outside the box.
• Supportive Environment: Our team fosters collaboration and provides support to one another.
• Diversity and Inclusion: We are committed to creating a diverse workplace that welcomes everyone.