Digital Media Manager

Job Description

As a Digital Media Manager at Tech Innovations Inc., you'll oversee and implement our digital marketing strategies. This position involves managing campaigns across multiple platforms, engaging with audiences, and optimising content for maximum reach and engagement. The ideal candidate will have a profound understanding of SEO, PPC, and social media marketing to drive traffic and conversions.

Responsibilities

• Implement innovative digital marketing strategies tailored to target audiences.
• Conduct A/B testing on campaigns and optimise based on results.
• Engage with followers on social media, responding to inquiries and facilitating discussions.
• Coordinate with designers and content creators to produce high-quality multimedia content.
• Utilise data analytics to refine strategies for better ROI.
• Organise webinars and online events to boost brand engagement.
• Consult with the marketing team to develop promotional materials.
• Foster relationships with influencers and bloggers to expand outreach.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Master's degree in Digital Marketing is a bonus

Experience

• 3-5 years of experience in digital marketing or related field

Technical Skills

• SEO
• Google Analytics
• PPC Advertising
• Social Media Platforms

Soft Skills

• Analytical thinking
• Creativity
• Communication

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with email marketing tools such as Mailchimp or Constant Contact: Experience in managing email campaigns and analysing their effectiveness.
• Understanding of basic graphic design principles: Ability to create visually appealing content for marketing purposes.

Benefits

• Competitive salary with performance bonuses
• Flexible working hours and the ability to work remotely
• Generous holiday allowance
• Ongoing professional development and training

Company Culture

• Collaboration: We believe in teamwork and harnessing the strengths of diverse skills and viewpoints.
• Innovation: We welcome fresh ideas and are committed to pushing the boundaries of digital marketing.
• Inclusivity: Our workplace culture values diversity and inclusion, ensuring all voices are heard.