Social Media Manager

Job Description

We are seeking a motivated Social Media Manager to join our team in Edinburgh. The ideal candidate will possess a strong understanding of social media platforms and trends, with the ability to create compelling content that resonates with our audience. In this role, you will be responsible for developing and executing social media strategies that drive engagement and brand awareness.

Responsibilities

• Lead the social media strategy and execution across platforms.
• Develop a strong brand voice and maintain consistency in messaging.
• Conduct A/B testing on content to improve engagement rates.
• Build and manage a social media content calendar.
• Foster partnerships with relevant brands and influencers.
• Train team members on best practices for social media engagement.
• Monitor social media for industry trends and user feedback.
• Ensure compliance with legal and ethical standards in content.

Requirements

Education

• Bachelor's degree in Marketing or related field
• MBA or equivalent is preferred

Experience

• 5+ years of experience in a social media or digital marketing role

Technical Skills

• Social Media Strategies
• SEO Knowledge

Soft Skills

• Analytical Skills
• Team Leadership

Certifications

• Social Media Manager Certification
• Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Background in public relations or communications: Experience in managing brand reputation and public perception.
• Skilled in video production: Ability to create video content for social media platforms.

Benefits

• Comprehensive healthcare coverage
• Retirement plans with company matching
• Paid time off and holidays
• Access to training and development programs

Company Culture

• Continuous Growth: We support personal and professional growth through training and mentorship.
• Open Communication: Transparency and open communication are key to our culture.
• Work-Life Balance: We prioritise a healthy work-life balance for all team members.