Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you'll play a critical role in strategising and executing campaigns that drive traffic and conversions. You should be well-versed in the latest digital marketing trends and tools to help us stay ahead of the competition in Nottingham's vibrant market.

Responsibilities

• Execute and optimise digital marketing campaigns across multiple platforms.
• Manage and optimise web analytics tools.
• Collaborate on the creation of video and graphic content.
• Develop SEO strategies to improve organic search rankings.
• Conduct A/B testing for campaign optimisation.
• Engage with online communities and enhance brand awareness.
• Utilise marketing automation tools to streamline processes.
• Identify and leverage partnerships for promotional opportunities.

Requirements

Education

• Bachelor's degree in Business Administration or related field
• Relevant certifications in digital marketing are preferred

Experience

• 2+ years of hands-on experience in digital marketing

Technical Skills

• Email Marketing
• Content Management Systems

Soft Skills

• Organisational Skills
• Adaptability

Certifications

• HubSpot Inbound Marketing Certification
• Google Analytics Individual Qualification

Languages

• English: Fluent

Advantageous

• Familiarity with E-commerce Platforms: Experience with online retail and E-commerce marketing strategies.
• Understanding of Web Development: Basic knowledge of HTML/CSS for content management.

Benefits

• Employee discount programs
• Generous paid time off and holidays
• Access to ongoing training and professional development
• A dynamic and supportive work environment

Company Culture

• Work-Life Balance: We believe in maintaining a healthy work-life balance and offer flexible working options.
• Continuous Learning: We encourage ongoing professional development and support our team in training opportunities.