Digital Marketing Specialist

Job Description

Join our team as a Digital Marketing Specialist! You'll be responsible for creating and implementing digital marketing strategies to boost our online visibility and engage with audiences effectively.

Responsibilities

• Lead the development of digital marketing plans and strategies.
• Monitor trends in digital marketing and implement new strategies to improve conversion rates.
• Support the marketing team in executing campaigns across channels.
• Develop content for web pages, blogs, and social media to engage audiences.
• Analyze customer feedback and market trends to enhance future digital campaigns.
• Create and manage PPC campaigns and track their success.
• Provide ongoing reports and analytics on campaign performance.
• Collaborate with internal teams to ensure a unified marketing message.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Relevant professional certifications preferred

Experience

• 3-5 years of proven experience in digital marketing

Technical Skills

• PPC Advertising
• Social Media Marketing
• Email Marketing

Soft Skills

• Detail-oriented
• Team Player

Certifications

• Facebook Blueprint Certification
• Digital Marketing Professional Certification

Languages

• English: Fluent

Advantageous

• Familiarity with Influencer Marketing: Experience in collaborating with influencers to grow brand reach.
• Strong Networking Skills: Ability to build and maintain relationships with industry contacts.

Benefits

• Comprehensive health and wellness programme
• Generous annual leave policy
• Regular team-building activities
• Support for ongoing education and professional certifications

Company Culture

• Continuous Improvement: We encourage personal and professional growth through ongoing training and feedback.
• Respect and Integrity: Our team operates on the principles of respect and integrity within all interactions.