Brand Strategy Planner

Job Description

As a Brand Strategy Planner, you will be responsible for developing comprehensive branding strategies that resonate with target audiences. The role requires strong analytical skills to assess market trends and insights, determining the best approaches for enhancing brand equity and positioning.

Responsibilities

• Create strategic plans for brand development and growth.
• Assess competitive landscape and identify emerging opportunities.
• Develop comprehensive reports and insights on brand performance.
• Collaborate with designers to ensure alignment of visual branding.
• Engage with clients to gather feedback and tailor strategies accordingly.
• Implement and oversee brand campaigns from conception to execution.
• Monitor social media trends and incorporate them into branding strategies.
• Train and mentor junior team members on brand strategy principles.

Requirements

Education

• Bachelor's degree in Marketing or Business Administration
• Postgraduate qualification in Brand Management is an advantage

Experience

• 5+ years in brand strategy or marketing roles

Technical Skills

• Data Analysis Tools
• Digital Marketing

Soft Skills

• Interpersonal Skills
• Negotiation Skills

Certifications

• Digital Marketing Certification
• Certified Brand Strategist

Languages

• English: Fluent

Advantageous

• Experience with CRM systems: Knowledge of customer relationship management tools for audience segmentation.
• Experience in content marketing: History of creating content that drives engagement and brand loyalty.

Benefits

• Comprehensive health insurance
• Professional development opportunities
• Performance bonuses
• Life insurance cover
• Work from home options

Company Culture

• Continuous Learning: We support ongoing development and provide training to enhance professional skills.
• Employee Recognition: We value our employees and make it a point to celebrate achievements and milestones.