Content Marketing Manager

Job Description

We are on the hunt for a dynamic Content Marketing Manager to lead our content strategy and execution in Edinburgh. The successful candidate will be responsible for developing engaging content that aligns with our brand voice and resonates with target audiences, driving engagement and conversion rates.

Responsibilities

• Lead the content marketing initiatives from conception to execution.
• Engage with stakeholders to gather insights and feedback on content effectiveness.
• Develop guidelines and best practices for content creation across teams.
• Ensure content is optimised for SEO, utilising best practices.
• Utilise analytics tools to track performance and adjust strategies as necessary.
• Conduct competitor analysis to stay ahead in the industry.
• Organise and facilitate content brainstorming sessions to foster creativity.
• Ensure compliance with legal and ethical standards in all content.

Requirements

Education

• Bachelor's degree in Digital Marketing or Business
• Master's degree in a related field is a plus

Experience

• 4+ years of experience in content creation and digital marketing

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Analytical skills
• Team leadership

Certifications

• Digital Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience in PPC campaigns: Experience in managing and executing pay-per-click advertising campaigns.
• Understanding of marketing automation tools: Knowledge of automation platforms to streamline marketing processes.

Benefits

• Comprehensive health benefits
• Work from home options
• Company-sponsored training sessions
• Social events and team-building activities

Company Culture

• Empowerment: We empower our employees to take initiative and lead projects.
• Innovation: We continuously seek new and better ways to serve our clients and grow our team.
• Diversity: We celebrate diversity and strive to create an inclusive workplace.