Digital Advertising Analyst

Job Description

We are looking for a Digital Advertising Analyst to join our team in Glasgow. This role involves analysing and optimising digital advertising campaigns across various platforms, ensuring maximum ROI for our clients.

Responsibilities

• Implement tracking mechanisms to assess campaign performance effectiveness.
• Guide clients in optimising their digital advertising strategies.
• Provide training and support to team members on digital advertising best practices.
• Utilise marketing analytics tools to derive insights and improve future campaigns.

Requirements

Education

• Bachelor's degree in Marketing or Business Administration
• Postgraduate qualification in Digital Marketing preferred

Experience

• 3+ years of experience in digital advertising and analytics

Technical Skills

• SEO/SEM
• Email Marketing

Soft Skills

• Strategic Thinking
• Teamwork

Certifications

• Digital Marketing Institute Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of marketing automation tools: Familiarity with tools such as HubSpot or Marketo for managing campaigns.
• Familiarity with UX principles: Understanding user experience design principles to improve ad performance.

Benefits

• Comprehensive health insurance
• 401(k) retirement plan with employer matching
• Remote work options available
• Career growth and advancement programs

Company Culture

• Diversified Workforce: Diversity is at the heart of our ethos; we celebrate differences.
• Continuous Improvement: We are committed to personal and professional growth through continuous learning.
• Community Engagement: We actively support and engage with the communities we operate in.