Digital Marketing Manager

Job Description

We are on the lookout for a Digital Marketing Manager to lead our marketing efforts in Liverpool. The ideal candidate will possess a comprehensive understanding of various digital marketing channels such as SEO, PPC, social media, and email marketing, coupled with a passion for driving brand growth through innovative strategies.

Responsibilities

• Create and execute data-driven digital marketing plans that support business objectives.
• Oversee all digital marketing channels including SEO, PPC, social media, and email.
• Perform competitor analysis and market research to identify opportunities.
• Prepare regular reports for stakeholders showcasing campaign performance and insights.
• Work with cross-functional teams to ensure a cohesive brand message across platforms.
• Manage the marketing budget and allocate resources effectively.
• Develop customer personas based on analytics and research data.
• Participate in business development presentations to potential clients.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• Master's degree is preferred

Experience

• Minimum of 5 years working in digital marketing with a focus on strategy and execution

Technical Skills

• Social Media Management
• Email Marketing

Soft Skills

• Creativity
• Communication

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Knowledge of content marketing strategies: Understanding of effective content marketing practices and techniques.
• Experience in A/B testing: Expertise in conducting A/B tests to optimise marketing campaigns.

Benefits

• Comprehensive health insurance and benefits package
• Generous holiday allowance
• Access to training and development programs
• Support for work-life balance

Company Culture

• Continuous Learning: We are dedicated to continuous professional development and learning opportunities.
• Employee Wellbeing: Our organisation prioritises employee wellbeing and work-life harmony.
• Community Engagement: We actively participate in community projects and encourage our staff to get involved.