Digital Marketing Specialist

Job Description

Join our team as a Digital Marketing Specialist, where you will be responsible for developing and implementing successful online marketing strategies. The ideal candidate will have a strong understanding of digital channels including SEO, PPC, and social media.

Responsibilities

• Lead initiatives to improve the website’s SEO strategy and on-page optimisation.
• Manage analytics tools to assess and evaluate website traffic and conversion rates.
• Implement A/B testing for digital marketing campaigns to identify effective strategies.
• Coordinate webinars, virtual events, and other online engagement activities.
• Provide training and support to junior marketing staff as needed.

Requirements

Education

• Master's degree in Marketing or Business Administration preferred

Experience

• 5+ years of demonstrable experience in a digital marketing role

Technical Skills

• Social Media Marketing
• Content Management Systems

Soft Skills

• Creativity
• Project Management

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Experience in video marketing: Ability to create and promote video content on digital platforms.
• Understanding of content SEO: Ability to create SEO-friendly content to enhance organic reach.

Benefits

• Comprehensive health and wellness benefits
• Generous annual leave policy
• Access to training and certification programs
• Employee discounts and perks

Company Culture

• Continuous Improvement: We are committed to ongoing learning and professional growth for all our employees.
• Work-Life Balance: We understand the importance of balancing work and personal life for overall wellbeing.
• Community Engagement: We encourage our employees to engage with the local community through various initiatives.