Content Marketing Specialist

Job Description

We are seeking a passionate Content Marketing Specialist to join our Manchester-based team. The ideal candidate will excel in creating compelling content that resonates with our target audience, enhancing brand visibility and engagement.

Responsibilities

• Research and write high-quality, audience-focused articles.
• Develop content for lead generation activities.
• Analyse competitors’ content strategies and suggest improvements.
• Create monthly content performance reports and share insights.
• Build and maintain relationships with media and industry contacts.
• Manage the content approval process to streamline production.
• Stay updated on industry trends and digital marketing practices.
• Support the Marketing Manager in campaign development and execution.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• Postgraduate qualification in Digital Marketing is advantageous

Experience

• 3+ years of experience in digital content marketing

Technical Skills

• Social Media Marketing
• Email Marketing Platforms

Soft Skills

• Attention to Detail
• Adaptability

Certifications

• Digital Marketing Institute Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• SEO Writing Experience: Experience in writing SEO-optimised content for blogs and websites.
• Knowledge of Video Marketing: Familiarity with creating and promoting video content across platforms.

Benefits

• Comprehensive health benefits including dental and vision
• Generous holiday leave and flexible working arrangements
• Professional development opportunities
• Employee discounts and incentives

Company Culture

• Growth Mindset: Our team embraces learning and development, aiming for continuous improvement.
• Work-Life Balance: We prioritise the well-being of our employees, promoting a healthy work-life balance.
• Recognition: We celebrate the achievements of our team members and recognise hard work.