Digital Marketing Specialist

Job Description

We are seeking a proactive Digital Marketing Specialist to join our marketing team in Nottingham. The successful candidate will develop and implement effective marketing strategies to enhance brand awareness and drive online engagement. You will manage social media, content creation, and SEO efforts, ensuring a cohesive digital presence.

Responsibilities

• Implement and manage PPC advertising campaigns to drive targeted traffic.
• Coordinate with marketing teams to develop cohesive and integrated marketing plans.
• Optimize existing content to increase relevance and visibility.
• Research and analyze competitor strategies for improvement.
• Support lead generation initiatives through innovative campaigns.
• Maintain a content calendar to ensure timely delivery of materials.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Master's degree in Marketing is a plus

Experience

• 3+ years of experience in digital marketing with a focus on SEO and social media management

Technical Skills

• Social Media Marketing
• PPC Campaign Management

Soft Skills

• Analytical Skills
• Problem-solving

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Knowledge of marketing automation tools: Experience with tools like HubSpot or Marketo to streamline marketing efforts.
• Understanding of user experience principles: Ability to apply UX principles to enhance digital marketing strategies.

Benefits

• Full health, dental, and vision cover
• Generous pension scheme
• Remote work options available
• Wellness programs and mental health support

Company Culture

• Continuous Learning: We value growth and provide opportunities for our team members to enhance their skills.
• Employee Engagement: We prioritize employee well-being and ensure everyone feels valued.
• Work-life Balance: We understand the importance of balancing work and personal life.