Digital Marketing Specialist

Job Description

We are on the lookout for a talented Digital Marketing Specialist to join our growing team in Edinburgh. This position requires a creative mind and analytical skills to develop and implement effective marketing strategies that enhance our online presence. The ideal candidate will thrive in a fast-paced environment and be passionate about all things digital.

Responsibilities

• Craft and launch multi-channel marketing campaigns.
• Manage SEO practices to enhance online visibility and generate leads.
• Analyze website traffic and user engagement metrics.
• Develop engaging content for social media channels.
• Conduct competitor analysis to identify opportunities for growth.
• Optimize digital ad spend while monitoring ROI.
• Collaborate with cross-functional teams to align marketing strategies.
• Utilize CRM tools to manage customer relationships effectively.
• Create reports on campaign performance and market trends.
• Assist in coordinating marketing events and promotions.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• Master's degree in Digital Marketing is preferred

Experience

• 3+ years in a digital marketing role

Technical Skills

• PPC Advertising
• Email Marketing

Soft Skills

• Adaptability
• Team Collaboration

Certifications

• HubSpot Content Marketing Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with event marketing: Ability to coordinate and promote marketing events effectively.
• Proficiency in graphic design software: Experience using tools like Adobe Illustrator or Canva.

Benefits

• Attractive remuneration
• Comprehensive health benefits
• Work from home options
• Access to training and courses

Company Culture

• Continuous Learning: We support ongoing education and skill development for all team members.
• Employee Recognition: We value and acknowledge the hard work and contributions of our team.
• Flexible Work Arrangements: We believe in supporting work-life balance with flexible working options.