Product Marketing Manager

Job Description

As a Product Marketing Manager, your expertise will guide product positioning and competitive analysis. You’ll lead initiatives to enhance product visibility and contribute to the overall success of our offerings in the marketplace.

Responsibilities

• Lead the creation of marketing collateral to support sales efforts.
• Assist in the definition and refinement of the product roadmap.
• Engage with customers to gather insights and feedback on product performance.
• Monitor market trends to anticipate customer needs and product improvements.
• Provide training and support for internal teams on product features and benefits.
• Foster a strong brand presence across various marketing channels.
• Identify and execute PR opportunities to promote product launches.
• Collaborate on digital marketing strategies to boost traffic and conversions.
• Utilise analytics to measure campaign effectiveness and drive ROI.
• Investigate and manage the introduction of new products based on market demands.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration, or related fields
• Master's degree in Marketing or Business preferred

Experience

• 3-5 years of experience in product marketing or related roles

Technical Skills

• Market Research
• Digital Marketing
• Content Creation
• CRM Software

Soft Skills

• Communication
• Team Collaboration
• Analytical Skills

Certifications

• Certified Product Marketing Manager (CPMM)
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience in B2B marketing: Demonstrated success in B2B product marketing strategies and campaigns.
• Technical background in product development: Understanding of technical aspects related to the product development cycle.

Benefits

• Competitive salary package
• Health and wellness benefits
• Flexible working arrangements
• Professional development opportunities

Company Culture

• Innovation: We value innovative ideas and encourage our team to think creatively.
• Diversity and Inclusion: Our company promotes diversity and welcomes individuals from diverse backgrounds.
• Team Spirit: We foster a supportive and collaborative team environment.